Simple Ways To Keep Your Audience Hooked ‘Review’

Trigger

The first phase in the Hook Model is the trigger, which can exist in the environment (external) or the self (internal). Eyal describes internal triggers as ‘the root cause of forming habits’. They essentially drive users into repeating behaviors.

Action

The second phase in the Hook Model is the action, which is the key behavior you want users to perform. This could be opening a push notification, entering your daily calorie intake in your health and fitness app, or making your next move in a game like Candy Crush.

Variable reward

The third phase in the Hook Model is the variable reward — an unpredictable, positive consequence of the user’s performed action. For example, you unexpectedly receive a delightful message of praise for completing a task.

Investment

The fourth and final phase in the Hook Model, investment, is critical for building habit-forming technologies.

How To Get Your Audience Hooked On Your Website.

I have learnt after studying with CXL Institute, that your content marketing is all about building relationships and trust. It is what moved them from the landing page of the website to the call to action page. High trust comes from experience, credibility and relationship.

1. Write reviews:

Honest and plentiful reviews increase trusts. Getting customers who enjoyed rewarding customer experience should be encouraged to drop their reviews. Reviews are social proof.

2. Create Animations and Case studies:

Demonstrate how to use your product or app to your audience. In the days of the typewriter, I had always assumed it was very easy to sit and type. Transitioning to using a computer was fraught as I spent days relearning the difference in “space bar keys for example”.

3. Update your Website:

There is no gainsaying, an outdated website would not help in endearing your customers to your products. Talk about keeping your content as fresh as fresh vegetables. Updating your website regularly with quality content provides the value customers often require before making a purchase.

4. Be Real (Trustworthy) Humans.

First, show that behind the screen is a human and not a robot in charge of the content.

1.witty and playful

2.informative and knowledgeable

3. Thoughtful and predicting industry trends.

Have a variety of content assets:

Long-form blogs

Testimonials/Customer Reviews

Interview with niche experts

Videos and animation

Infographics

Webinars

Gated content

White paper

Social media links.

Next, ensure your content helps your brand to reveal that you are trustworthy humans and not phonies, scams.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store