Psychological Insights To Improve Your Content Marketing In 2021.'Review'

Psychological Insights To Improve Your Content Marketing In 2021.

Danfo

AIDCA marketing model was developed by P. Kotler and can be used to further explain the audience interaction with your products.

The AIDCA copywriting model will help you to get a better response:

Psychology of Products

1.0 Engage your users:

Think of what they must do out of the product, not just in it.

The need for the product/service in the first place

Think of the user’s story.

1.1 Focus on triggers.

#thinkaboutit. Do you remember a time when you saw others do something and thought it was correct, you decided to join in? Why do you think social media challenges and influencer marketing works?

There are two categories of Triggers also:

Complete The Action:

What’s the key action for a user to take?

Is the current process making it easy for them to do that?

How can we simplify the process?

Can we make it more clear?

Can we make it easier to complete?

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I love the power of stories, playing with words and my imagination to the rescue.

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adepeju adenuga

I love the power of stories, playing with words and my imagination to the rescue.