An In-depth Guide To Writing Persuasive Content

The three elements you need to know when writing a persuasive copy:

What you say:

C=4M+3V+2(I+F) — 2A

A value proposition is the promise of value to be delivered.

what is in it for your customer

And why you and not others

  1. Relevancy. Explain how your product solves customers’ problems or improves their situation.
  2. Quantified value. Deliver specific benefits.
  3. Differentiation. Tell the ideal customer why they should buy from you and not from the competition.

The Probability of Conversion

How you say it is important

I figure it is like dating, except you are dating Victor from the English Department, Unilag who walks around with an Oxford Advanced Dictionary and sounds like an imitation of Wole Soyinka’s vocabulary.

How you structure it:

Product Page Outline:

Your body copy should be:



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
adepeju adenuga

adepeju adenuga

I love the power of stories, playing with words and my imagination to the rescue.