Source: https://bhmng.uk/how-i-joined-the-exclusive-community-called-public-relations-the-power-of-persuasion/ Public relations was not a top career choice, for me, as a young girl. In fact, I became familiar with the term public relations as an English undergraduate at the University of Lagos. I had written an essay about how the First Bank of Nigeria branch at the…

A lot of things don’t surprise me. Trust me if you live in Akute, the confused border between Lagos and Abuja, you would not be surprised too. Imagine how in awe I was when I came across a team of content creators, with an android phone and a wooden makeshift…

Deep reflection about mine. Hello friends, so on Saturday, I celebrated my birthday. Oh boy,it was lit. I didn't have the cake and ice cream like I did the year before. In fact, I ended up vomiting the pepper soup my friend bought for me, I promised her that I…

I didn’t get to complete my exam for the digital persuasion and psychology mini-degree from CXL Institute. But that’s okay, aside from posting the links on my LinkedIn profile and enjoying the Institute’s many benefits. I am glad I can share my study notes with you. The first time I…

Psychological Insights To Improve Your Content Marketing In 2021. We are thrown into a sea of content puzzles. There is content that drives information to us, unconsciously and consciously. While you sit in the yellow bus ‘danfo’, you will find various information fighting for your attention. My soda challenge in 2021, started unconsciously after being flooded with the…

The boy with his short and dust covered sneakers walked down to the school verandah. His next words he knew by heart, with the wooden bell held with his right hand. He was certain as he stared the wristwatch his father had presented, hesitating for a minute would get…

I was tempted to stop writing, maybe because the articles so far has demanded a piece of me that is quite different from when I speak using a brand voice, or creating a commercial write-up. When writing about myself, I tend to write all about my non-conscious motivation. Stories about…

“ Ask yourself what is not going to change over the next 10 years?”- Jeff Bezos. Think about all of the disruptions we have experienced in business. Many did not come as a result of “abracadabra moment”, but as a result of enhancing the experiences of each customers. …

Decision is a determination arrived at after consideration While growing up, there is a particular experience I remember. That fateful day, my father had beaten me with the roots of the yellow bush flower he was pruning. You see, my dad thought he was a disciplinarian and was punishing me…