I didn’t get to complete my exam for the digital persuasion and psychology mini-degree from CXL Institute. But that’s okay, aside from posting the links on my LinkedIn profile and enjoying the Institute’s many benefits. I am glad I can share my study notes with you.
The first time I…
We are thrown into a sea of content puzzles. There is content that drives information to us, unconsciously and consciously.
While you sit in the yellow bus ‘danfo’, you will find various information fighting for your attention. My soda challenge in 2021, started unconsciously after being flooded with the benefits…
The boy with his short and dust covered sneakers walked down to the school verandah. His next words he knew by heart, with the wooden bell held with his right hand. He was certain as he stared the wristwatch his father had presented, hesitating for a minute would get a…
I was tempted to stop writing, maybe because the articles so far has demanded a piece of me that is quite different from when I speak using a brand voice, or creating a commercial write-up.
When writing about myself, I tend to write all about my non-conscious motivation. Stories about…
“ Ask yourself what is not going to change over the next 10 years?”- Jeff Bezos.
Think about all of the disruptions we have experienced in business. Many did not come as a result of “abracadabra moment”, but as a result of enhancing the experiences of each customers. …
Decision is a determination arrived at after consideration
While growing up, there is a particular experience I remember.
That fateful day, my father had beaten me with the roots of the yellow bush flower he was pruning. You see, my dad thought he was a disciplinarian and was punishing me…
My best friend and I knew all the short cut to get to school from home, while growing. It was a path with empty houses and lots of bushes. The road was off the beaten track and because of that, there was hardly anyone or traffic to worry about. …
Trust is an inroad to a conversation about your products and services.
Let me tell you about my niece. Whenever she is hungry, she has absolute faith that her need for nourishment would be fulfilled. …
As a writer, it is easy to sit in the corners and write, about the segment of society you find yourself positioned, to write about emotions revealed to you as you stare as an observer. You wonder how easily people get moved by their emotions even as they rationalize their…
It is 2020, the year of the great digital revolution and like everyone else a year when dreams are forged in the depth of empty long halls and silence as a companion.
Studying the Digital Persuasion at the CXL Institute is a decision to understand just how much of the…
